How to create a YouTube channel for your startup? || how to create a youtube channel and make money


Over 2 billion users use YouTube every month, approximately 80,000 videos are viewed in a second, and nearly 1 billion hours of videos are viewed by Internet users around the world every day.

These statistics are quite impressive, and as a business it is one of the essential channels to improve your visibility or that of your brand.

If you haven't yet thought about setting up a YouTube channel for your startup, now is the time to do it. Not only will you be able to increase the traffic on your site and therefore your sales, but in addition YouTube will reward you if you bring valuable content to its subscribers.

In this article, we'll explain how to create a YouTube account and channel like a pro and how to optimize it to become a must-have broadcaster on the platform.

Start by creating a chain

Before you can create a YouTube channel, you will first need to have a Google account. You may have missed it, but Google has owned YouTube since 2006. The Californian firm bought the platform for $ 1.65 billion to make it one of its services.

So to start your YouTube adventure you are going to have to go to Google first and create an account. It starts with a Gmail email account. It is preferable to create a business account directly, otherwise you risk easily mixing up your transactions with your personal account which you cannot modify afterwards.

Once your account is created, log in and in Google services choose YouTube. It is only from the platform that you will be able to create a channel to broadcast your videos. Here are the steps:

Then click on the nut icon, which is located below your user icon
Now click on "create a channel": choose between a personal or commercial channel
Enter the name of your channel and validate the operation.

Add a description

Now that your channel is created, you will need to take care of the content. The first important thing is your description. Your visitors need to know what you have to offer them, your simple business name will not be enough.

Your best bet is to put yourself in your subscribers' shoes and understand what they are looking for on your channel: entertainment, information about your products, news ... etc. Present your content to your subscribers as original and compelling. No one is following inactive channels or watching content that is 10 years old. Do not forget to add, in your description, the link to your website and to your accounts on social networks.

Choose a cover photo

The next step in building your YouTube channel is to make a good impression on your audience with a professional, quality cover photo. For this, it is important to create a dynamic and attractive banner and logo.

This is an essential step, because it helps present your brand identity and will be the image of your business on the platform. While some cover photos are quite extravagant, others are much more clean and understated.

If you're not a graphic designer, don't panic, YouTube offers you a whole catalog of images in the right format. However, you can create an original cover photo yourself. Note that the dimensions required for a cover photo are 2560 x 1440 pixels which is not a very usual format for an image. So pay attention to the centering if you want to include your logo.

Adapt your content

On YouTube, there are many types of corporate content, whether it's advertising campaigns or product demonstrations. Depending on your industry, you too need to know what type of content is ideal for your channel. The choice of content also depends on your target audience.

For example, if you want your subscribers to know more about the different products you market, use a tutorial-type YouTube channel. If on the other hand, you want your customers to be able to interact with you, bet on an interactive channel like testimonials.

Create a trailer

This is to provide an overview of the content of your YouTube channel and convince the internet user who lands there for the first time to subscribe immediately. The trailer is a video of less than a minute posted on the cover of his channel. This video launches automatically so don't be shy and do everything you can to create content that will grab people's attention from the first few seconds.

Create and upload your first video

Now that your page is ready, you will have to start "uploading" content to attract the public. How to create a first YouTube video? To begin with, you don't create a video on YouTube, this platform is only used to distribute and view content.

Your video should therefore be created well before you intend to distribute it online. So you will need to establish a creative plan ahead of time and a release schedule for your videos. Because once created, uploading to YouTube takes just a few minutes.

For that, nothing very complicated. At the top right click on the camera icon with a "+". It will be up to you to define the maximum and minimum quality of your file before importing it. Once the upload is finished, your video is available on your account to begin the description to ensure its referencing.

Optimize the SEO of your video

Before officially uploading your video, you will need to take care of its details like: title, description or thumbnail. Take the time to fill in these elements correctly, because that is how Internet users will be able to find you during a search.

For example, if you are one of the suggestions, your thumbnail will be a trigger for clicking on your video. This is the reason why you have to fill in the tags or keywords properly and in a relevant way. In this register, you have to think about Google and its SEO requirements.

So, for the optimization of your YouTube channel, include relevant keywords in the name, which specifically describe the uploaded video. This step is essential. If you enter the correct tags, your video will be easily spotted.

It is important to note that over-optimization is not recommended. Do not enter 200 tags in the name or description. If you SEO your videos correctly, they'll easily show up in the top SERP results, whether on Google or YouTube.

Be more motivated than ever

Creating a channel on YouTube takes effort and a good level of investment on your part. Adding a video or trailer for your brand is not enough. Your channel should be regularly supplied with videos. YouTube users love quality videos, but most of all they love the consistency of posting. Once the first video is out, consider making an editorial calendar showing the next videos and their publication dates. Your subscribers by clicking on the little bell will be automatically notified as soon as you publish new content.

Integrate your YouTube channel to your website

If you have a website, know that you can use it once you have created a YouTube channel. But how to do it ?

There are simply tools to integrate your channel so that it shows up on your site and every new video can appear there. Tools like WIx provide this kind of service when building a site, but you can also manually integrate it into your own.

Consider displaying them on your site's home page where your visitors can easily see them. If you've integrated a blog into your website, also make videos to talk about the articles there.

In addition to publishing your videos on your site, you can also send them directly to your contacts or even on social networks. The more accessible you make your videos, the more likely you are to grow your audience.

Engage your community

When you have a YouTube channel, always remember to drive engagement not only with great content, but also by engaging with your audience. You can do this by answering their multiple questions in the comments or showing them that you appreciate them following you.

If people subscribed to your YouTube channel, it must be because they wanted to have something interesting. So give them what they want. There are channels on YouTube with over 10 million subscribers. So, think about your visibility and go get the subscribers...

A little tip in your videos, always remember to invite your viewers to subscribe to your channel. This is because a lot of users consume the videos in bulk and don't think about subscribing often enough, so get them to take action.


In this article, we told you how to create a YouTube channel using your Google account. It sounds easy enough, but posting content regularly and keeping your followers' attention isn't. The challenge, for each company, is therefore to ensure a good tempo of new video in order to improve the visibility of its brand. Don't hesitate to call in video professionals if you feel lost.




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